College of Business Administration

Management & Marketing

Course Description


Course ID

Title

Credits

Course Description

 

 

110

 

 

Principles of Management (strictly for non business students)

 

 

3

This course aims at developing non-business students’ knowledge and skills in the area of management. Students will appreciate the functions of planning, organizing, directing and controlling in their respective fields. Other aspects such as technology, globalization and society are incorporated in the course.

 

  

201

 

  

Principles of Management

   

 

3

This course introduces the student to management and the important role it plays in the modern economy and how it accomplishes that. The course begins with a bird’s eye view of the history of management thought and then examines the different functions of management and how they are carried in the face of the challenges of our age, from technology to globalization and societal demands.

 

 

 

205

 

 

 

Organizational Behavior

 

 

  

3

The intent of this course is to study the human behavior in organization including the analysis of individual, group, and inter-group relations within a broad range of organizational settings. The study of the course may include concepts, theories, and models related to the topics of the course. Consideration should be given to the environmental, international, ethical, and technological dimensions of issues related to the course subject maters.

 

 

 

 

 

 

220

 

 

 

 

 

 

Principles of Marketing

 

 

 

 

 

 

 

3

This Course provides students with a full understanding of the marketing discipline, It is mainly Concerned with the basic concepts and principles of today marketing. It also provides insight to the practice of marketing in the Kuwaiti environment. In order to meet the objectives of this course, several topics with real-world-examples and illustrations are included. Among these topics are: marketing concept and definition, marketing mix, philosophies of marketing, buying behavior, Consumer buying decision process, influences on consumer buying behavior, organizational Buying behavior, market segmentation, target market, product concepts, product life cycle, classification of product, product mix, branding, packaging, labeling, new product development, new product adoption, product innovation, pricing, factors affecting pricing decisions, stages of pricing process, pricing policies, distribution channels, distribution policies, retailing, Wholesaling. promotion mix, promotion and the communication process, advertising, personal Selling, sales promotion, and publicity. In addition, the course of principles of marketing provides students with broad idea about Special issues in marketing, such as service marketing, Consumerism, and marketing ethics. (Prerequisites: ECON 110).

 

 

 

250

 

 

 

Introduction to International Business Management

 

 

 

 

3

This course deals with essentials of International Business dynamics. It presents an understanding of the changing cultural, political, legal and labor environment for the international business. The course draws the attention for the important institutions working in international business. Also, it covers the process of managing business functions internationally such as: marketing, import and export, accounting, finance and human resources.

 

 

 

 

300

 

 

 

Research Methods for Business

 

 

 

 

3

This course provides students with the necessary skills and knowledge for successful completion of a piece of research. Topics in this course cover: identifying research topic, literature review, research ethics, research strategy, sampling, primary and secondary data collection, data analysis and writing up project report.

 

 

 

 

303

 

 

 

Business Communication and Report Writing

 

 

 

 

3

This course is essential in building the knowledge of students in the area of business communication. The main focus of the course is building the skills and experience in business communication, The course covers topics such as: communication theory, communication across cultures, technological advances in communication, managing meetings, interviewing, listening, negotiation, writing letters and memos, writing reports and presentation.

 

 

 

 

305

 

 

 

 

Human Resources Management

 

 

 

 

 

3

This course aims at building the knowledge and skills of students in the area of human resources management. The course covers issues such as: the role of human resources management, international and strategic human resources management, personnel planning and recruitment, testing and selecting employees, performance appraisal, compensation system and career planning.

 

 

 

310

 

 

Entrepreneurship & Small Business Management

 

 

 

3

This course focuses on the analysis of the factors and conditions controlling the formation and existence of entrepreneurs and their role in planning for and managing small businesses Additionally, the small business life cycle, the factors determining the nature for each stage in that cycle, and the principles and methods of managing small business organizations, particularly family businesses will be covered finally, the features of small businesses, their economic and social roles and the process of managing the functional activities of small businesses will be addressed.

 

 

 

 

 

312

 

 

 

 

 

Total Quality Management

 

 

 

 

 

3

This is a comprehensive introduction to the field of quality management, integrating the emerging body of knowledge in the areas of quality theory, quality assurance, quality control and total quality management. This course is integrated by three themes of the emerging quality paradigm that are addressed in every lecture: customer value strategy, organizational systems, and continuous improvement. The course includes extensive coverage of international issues as well as ethical foundations.

 

 

 

 

 

 

315

 

 

 

 

 

Management Planning and Decision Making

 

 

 

 

 

 

3

Good decision-making and planning are essential for organizations in today’s dynamic and ever-changing world. Effective global managers are always looking for problems and opportunities. They make good decisions on how to deal with them, and they follow through to ensure implementation of desired actions. This course introduces an action framework for decision making and planning in the management process. It also introduces the concepts of global decisions, global manager, global planning, and how to integrate that to the issue of globalization.

 

 

 

 

322

 

 

 

 

Consumer Behavior

 

 

 

 

3

This course examines the psychological and sociological factors that influence consumption and decision-making. It studies the practical implication of consumer attitude and behavior for such marketing activities as merchandising, market research, distribution, product development, pricing, branding and e-commerce.

 

 

 

 

324

 

 

 

 

Marketing of services

 

 

 

 

3

The course deals with the concepts and principles of services marketing as a unique field of study. The course focuses on issues related to the distinguished characteristics of services, the various activities related to segmenting and analyzing service buying behavior. It also examines the policies and strategies related to the development of the various aspects of services marketing. This extends to cover the planning of services mix, pricing distribution and promotion policies. Ethical environmental and technical issues as applied to services marketing will be discussed.

 

 

 

 

 

325

 

 

 

 

Personal Selling and Sales Management

 

 

 

 

 

3

The course focuses on the concepts and principles related to sales management and performing the steps in the selling process. Issues applied to planning, organizing and controlling sales activities as well as the management of sales force in terms of recruitment, selecting, compensating, supervising and evaluating performance are also emphasized. Ethical, technical, environmental aspects as related to sales management and selling process are also discussed.

 

 

 

 

326

 

 

 

 

Retail Marketing

 

 

 

 

3

The course discusses the various issues related to retailing and the management of retail institutions. Special emphasis is placed on the strategic decisions for developing an enduring store image and the marketing policies to produce customer satisfaction through service quality. Topics covered include store location, layout, merchandising, customer service, vendor relations, buying and inventory management, as well as topics related to non store retailing.

 

 

 

 

330

 

 

 

 

Integrated Marketing Communication

 

 

 

 

3

This course focuses on the integrated marketing communications concept. Within the framework of integrated marketing communications, various traditional and newly emerging marketing communications concepts, tools, and techniques will be elaborated. Topics covered will include: advertising, personal selling, sales promotion, publicity, and micro-marketing communications with emphasis on developing and implementing integrated marketing communication strategies.

 

 

 

335

 

 

 

Direct Marketing

 

 

 

 

3

This course focuses on a variety of micro-marketing methods aimed at marketing goods and services directly to consumers. Both traditional methods such as direct mail, catalogue, and tele-marketing as well as the new methods such as internet marketing will be discussed. Strategic use of marketing databases, both internal and external, for effective direct marketing will be emphasized.

 

 

405

 

 

Manpower Planning and selection

 

 

 

3

This course aims at setting out the foundations of human resources planning in the world of uncertainty. Topics in this course are determining human resources needs, approaches to human resources planning, supply and demand of labor, recruitment, application forms, testing, interviewing and career planning and development.

 

 

 

 

406

 

 

 

Compensation Systems

 

 

 

 

 

3

This course aims at presenting the science and practice of compensation systems and how it can promote the organizations competitive advantages within the human resources management approach. The course examines topics such as: strategic compensation, contextual influences on compensation practices, bases for pay, designing compensation system, incentives, employee benefits and international compensation.

 

 

 

 

 

407

 

 

 

 

Career Planning and Development

 

 

 

 

 

3

The intent of this course is to give the student an exposure to the process of career planning and development, and to understand the concepts, theories, and models related to the course subjects. Consideration is given to the ethical, international, societal, and technological dimensions related to the topics of the course. The major issues that covered in the course include the process of planning and development of careers within the context of overall organization strategic plans and how to develop individuals’ career within the context at human recourse plans.

 

 

 

 

410

 

 

 

 

Organization Theory

 

 

 

 

3

This course concentrates on the concepts, methods and skills of designing effective organization structure and activities. The course includes a discussion of the impact of external environment, globalization, culture, ethics, strategy, and technology on the design of organization. The course deals also with power and politics, organization size and life cycle, alternatives of organization design, organization change and interdepartmental and interorganizational relationships.

 

 

 

 

 

412

 

 

 

 

Organisational Change & Development

 

 

 

 

3

This course aims at building the knowledge and skills of students in changing and developing organization in order to cope with goals, culture, technology, organizational structure, human resources, and globalization of business. The course covers topics such as: foundations of organization development, managing the process of organization development, action research in OD. methods of interventions and change and applicability of OD methods.

 

 

414

 

Leadership & Group Dynamics

 

 

3

This course concentrates on the several topics such as the role and importance of leadership in management; leadership on high managerial levels; leadership theories and styles; leadership in different organizational and managerial situations; leadership and group effectiveness; how to build, develop, manage, and maintain groups; group interactions; and group conflicts. (Prerequisite: MKT 205).

 

 

 

 

420

 

 

 

 

Marketing Research

 

 

 

 

3

The course focuses on the different issues peculiar to conducting marketing research for guiding marketing decisions. Various tools and techniques of marketing research are emphasized, aspects related to definition the research problem, selection of research methodology, design of research project, data collection, analysis, and interpretation of research results into actions are included. Ethical, environmental, and making use of information technology will be emphasized in the context of the subject.

 

 

 

 

 

421

 

 

 

 

Business-to-Business Marketing

 

 

 

 

3

This course focuses on issues germane to marketing to businesses and organizations. The course emphasizes organizational buying behavior processes and links such processes to developing and implementing business marketing management processes. International aspects of business-to-business marketing will also be included. Relationship building and micro-marketing issues will be focused in the context of business-to-business marketing.

 

 

 

 

 

 

422

 

 

 

 

 

 

Logistics Management

 

 

 

 

 

 

3

The course deals with the various issues related to logistics management. Emphasis is placed on crystallizing the integrative nature of this course and its relation to other managerial concepts such as total cost minimization, system analysis and customer service. The various logistics activities of facility location and structure, transportation, inventory management and control, procurement, materials handling, warehouses, order management, physical distribution and order processing are thoroughly covered in this course. Ethical, environmental and information technology aspects are also covered in the context of management logistics.

 

 

 

424

 

 

 

Distribution Channels

 

 

 

3

The course discusses comprehensively the various issues pertaining to distribution channels. Special emphasis is placed on the strategic decisions related to empowering the role that channels play in the success of the marketing program. Marketing policies that produce successful performance and high quality services are also stressed. Topics covered include distribution channel structures, channel selection decision, conflict, and control in channel, customer service and relations, management of channel activities and new trends in channel structure. Both ethical and environmental considerations in managing channels are also considered.

 

 

 

 

430

 

 

 

 

Internet Marketing

 

 

 

 

3

This course comprehensively deals with various issues related to internet marketing of businesses. A structured approach to applying Internet to various facets of traditional marketing activities such as integrated marketing communications, customer service, relationship marketing, and micro-marketing in general. The course also deals with the strategic issues of creating and maintaining competitively advantageous web sites for effective marketing purposes.

 

 

 

 

435

 

 

 

 

Organization Design

 

 

 

 

 

3

The intent of this course is to study the impact of organization theories on organizational design and structure within the dynamic nature of an open system approach. Students learn how to analyze, design, and improve organizations through matching organizations structure, system, and culture to organization's strategy and environment. Considerations are given to the human, environmental, ethical and technological dimensions of the topics of the course.

 

 

 

 

441

 

 

 

 

Global Marketing

 

 

 

 

 

3

This course discusses the evolution of global marketing; diverse marketing environments in the global market place and the various theories and methodologies to adjust and adapt marketing mix elements to such diverse business environments. In addition, the global marketing research, ethics and social responsibility and organizational issues will also be covered. Special emphasis is place on cultural adjustment and adaptation process in global marketing.

 

 

 

 

 

450

 

 

 

 

Strategic Management

 

 

 

 

3

A capstone course that discusses strategic management concepts and models. The course integrates organization functional areas to strategic planning process. Considerations are given to the environmental and international elements as well as ethical and technological dimensions of decision making related to strategy formation, implementation and evaluation: case method is an essential tool in teaching the course.

 

 

 

 

451

 

 

 

 

Strategic Marketing Management

 

 

 

 

 

3

Strategic Marketing Management will be a cap-stone course for the undergraduates majoring in marketing. The course will deal with strategic marketing management challenges in a variety of marketing management contexts involving marketing mix elements of product, price, promotion and channels of distribution both individually and in an integrated manner. The emphasis in this course will be on the application of student knowledge in the field of marketing to address the marketing management challenges.

 

 

 

 

460

 

 

 

 

International Business Management

 

 

 

 

 

3

This is a comprehensive course for business students to help them to learn actual management functions required for effective cross – cultural management at both an organizational and an interpersonal level. Topics in this course include: culture and environment of international business, global production and marketing, competitiveness, foreign market entry, multinational corporations, international finance, international human resources , and planning and control of international business .

 

 

 

 

470

 

 

 

Seminar in Management

 

 

 

 

3

Investigation of selected special or current issues in management, which are not covered in the presented courses. Consideration should be given to the environmental and international elements as well as the ethical and technological dimensions of the issue. Topics of the course may include, but are not limited to, privatization, globalization, public sectors management, and hospital management.

 

 

 

 

471

 

 

 

 

Seminar in Marketing

 

 

 

 

3

The course focuses on investigating, discussing and analyzing current issues in marketing. It places special emphasis on marketing institutions, market structure, and governmental regulation in its relation to marketing. It also covers some of the marketing topics which are not comprehensively covered in marketing courses such as social marketing, marketing of government services and marketing of financial services.

 

 

 

480

 

 

 

Internship in Management

 

 

 

3

The main objective of this course is to provide students with practical experience, through joining temporarily an organization. This will be done according to a study plan set by the student academic advisor and a field supervisor from the host organization. The student will be followed up weekly by his supervisor. By the end of the training period a complete documented report giving a full description of the training work undertaken and experience gained should be submitted and presented by the student. The training period should be at least ten weeks and ten hours per week.

 

 

 

 

481

 

 

 

 

Internship in Marketing

 

 

 

 

3

The main objective of this course is to provide Students with practical experience, through joining temporarily an organization. This will be done according to a study plan set by the student academic advisor and a field supervisor from the host organization. The Student will be followed up weekly by his supervisor. By the end of the training period a complete documented report giving a full description of the training work undertaken and experience gained should be submitted and presented by the student.

490

Special Topics in Management

3

This course covers current issues and topics not usually covered by the other courses.

491

Special Topics in Marketing

3

This course covers current issues and topics not usually covered by the other courses.

 

 

    




first annual symposium, The College of Business Administration has proudly sponsored the First Annual Symposium This Event took place on the 24th  of October, 2017 first annual symposium, The College of Business Administration has proudly sponsored the First Annual Symposium This Event took place on the 24th of October, 2017

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