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Department of
Management & Marketing |
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The mission of the department basically focuses on
graduating students with a basic and balanced background in the
principles, foundations and scientific theories in the fields of
organization and management. It also focuses on graduating students
capable of thinking, analyzing, concluding and both dealing with and
solving real world problems using a scientific approach. Moreover, the
mission focuses on developing the students' knowledge and skills that
relate to the marketing of goods, services and ideas that enable for the
enhancement of quality marketing performance of organizations by applying
marketing scientific principles and methods.
The Department of Management & Marketing, is primarily responsible
for contributing to the following objectives:
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To meet the Kuwaiti society needs for graduates with good
knowledge in organization, personnel, and marketing.
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To revise the courses contents with the latest
developments, as will as to improving teaching of these subjects in the
fields of study in order to be able to improve performance of
organizations and to cope with the global developments.
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To promote a continuous relationship with society
through advising, consulting, problem solving according to scientific
methods, and providing training services for Kuwaiti organizations. |
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