The mission of the department
basically focuses on graduating students with a basic and balanced background in
the principles, foundations and scientific theories in the fields of organization
and management. It also focuses on graduating students capable of thinking, analyzing,
concluding and both dealing with and solving real world problems using a scientific
approach. Moreover, the mission focuses on developing the students' knowledge and
skills that relate to the marketing of goods, services and ideas that enable for
the enhancement of quality marketing performance of organizations by applying marketing
scientific principles and methods.
The Department of Management & Marketing, is primarily responsible
for contributing to the following objectives:
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To meet the Kuwaiti society needs for graduates with good knowledge in organization, personnel, and marketing.
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To revise the courses contents with
the latest developments, as will as to improving teaching of these subjects in the
fields of study in order to be able to improve performance of organizations and
to cope with the global developments.
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To promote a continuous relationship
with society through advising, consulting, problem solving according to scientific
methods, and providing training services for Kuwaiti organizations.
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